Posted on August 14, 2016 by Nikolay Arefiev
The task of website analysis for promotion in different search engines is usually solved by the means of various online services and software products. It is better to use a mashup approach, when you get all results of the web server log analysis on the same platform, thus eliminating the need to buy a set of various software products or pay for multiple online services.
Posted on August 09, 2016 by Nikolay Arefiev
Web crawler visit frequency and depth are calculated by a set of adaptive algorithms that the search engine developers prefer not to disclose. When you run an advertisement campaign to promote your goods or services over the Internet, or even just update your website content, it is important to understand in what way and how fast these changes will be seen by the search engines.
Posted on July 21, 2016 by Yury Sergeev
Hackers are using new sophisticated botnet-driven SEO attacks to promote adult sites and online pharmacies. Web search engines use different algorithms to rank a site, but one of the most significant parameters is how many sites contain links to the website, and how high-ranked are these sites. Therefore, attackers exploit hundreds of websites to increase the search engine ranking of sites which they promote by injecting links.
Posted on November 15, 2015 by Nikolay Arefiev
Traffic flow from the external websites brings potential new customers of your goods and services to your Internet resource. Like any other data, traffic flow can be presented in an easy to read graphical form and analysed further.
Using RST Cloud analytic mechanisms you can find out which external pages bring visitors to which pages of your website. You can also estimate the volume and quality of these transfers. Such analysis can help to evaluate your advertising campaign efficiency.
Posted on November 01, 2015 by Nikolay Arefiev
While analysing your website it is important to have a good understanding of what the visitors see and how it is presented. This information allows for making efficient promotion plans for your goods and services. It can also be useful for planning advertisement campaigns.
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