Effortless Log File Analysis for Technical SEO

Posted on August 14, 2016 by Nikolay Arefiev


Effortless Log File Analysis for Technical SEO

The task of website analysis for promotion in different search engines is usually solved by the means of various online services and software products. It is better to use a mashup approach, when you get all results of the web server log analysis on the same platform, thus eliminating the need to buy a set of various software products or pay for multiple online services.


Tags: seo referer log analysis


5 Ways To Understand Web Crawlers And Improve SEO

Posted on August 09, 2016 by Nikolay Arefiev


5 Ways To Understand Web Crawlers And Improve SEO

Web crawler visit frequency and depth are calculated by a set of adaptive algorithms that the search engine developers prefer not to disclose. When you run an advertisement campaign to promote your goods or services over the Internet, or even just update your website content, it is important to understand in what way and how fast these changes will be seen by the search engines.


Tags: web crawlers seo


Analysis of Blackhat SEO attacks

Posted on July 21, 2016 by Yury Sergeev


Analysis of Blackhat SEO attacks

Hackers are using new sophisticated botnet-driven SEO attacks to promote adult sites and online pharmacies. Web search engines use different algorithms to rank a site, but one of the most significant parameters is how many sites contain links to the website, and how high-ranked are these sites. Therefore, attackers exploit hundreds of websites to increase the search engine ranking of sites which they promote by injecting links.


Tags: bots web attacks seo IP reputation security


Transfers from the external resources

Posted on November 15, 2015 by Nikolay Arefiev


Transfers from the external resources

Traffic flow from the external websites brings potential new customers of your goods and services to your Internet resource. Like any other data, traffic flow can be presented in an easy to read graphical form and analysed further.

Using RST Cloud analytic mechanisms you can find out which external pages bring visitors to which pages of your website. You can also estimate the volume and quality of these transfers. Such analysis can help to evaluate your advertising campaign efficiency.


Tags: seo referer


Website content analysis

Posted on November 01, 2015 by Nikolay Arefiev


Website content analysis

While analysing your website it is important to have a good understanding of what the visitors see and how it is presented. This information allows for making efficient promotion plans for your goods and services. It can also be useful for planning advertisement campaigns.


Tags: site content seo